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Gelett Burgess
Frank Gelett Burgess was an artist, art critic, poet, humorist, and author. An important figure in the San Francisco Bay Area literary renaissance of the 1890s, particularly through his magazine, The Lark, he is best known as a writer of nonsense verse, such as "The Purple Cow", and for introducing French modern art to the United States in an essay titled "The Wild Men of Paris." He was the author of the popular Goops books, and he coined the term "blurb."