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Meet the Independent Bookstore Sales and Marketing Team!

Margaret CoffeeMargaret Coffee

Margaret Coffee, Director of Sales – Schools, Libraries, & Independent Bookstores


Margaret Coffee is what you call “a senior publishing professional” having toiled in both sales and marketing for decades. Before joining Sourcebooks in 2015, she worked at a variety of publishers including Penguin and Scholastic on such properties as Harry Potter, The Hunger Games and Goosebumps, and has travelled with the beloved original stuffed animal Winnie the Pooh which belonged to Christopher Robin.  

As Director of Sales – Schools, Libraries and Independent Bookstores, she currently calls on Baker & Taylor, Ingram, Follett, OverDrive, Junior Library Guild, and Scholastic Book Fairs and oversees the four field groups which call on indie bookstores across the country. She just can’t help herself and keeps meddling in marketing.  A voracious reader, she enjoys historical and contemporary fiction, fantasy (but only with impressive world building) and memoirs. She is currently relegated to reading at home since she can no longer fly to accounts and conferences.

Favorite Sourcebooks title: Just one? Val already chose The Radium Girls, so The Winter Sea and Firebird (as a history major in college, I just adore these books and admire the painstaking research which went into crafting these stories), and Furyborn (when I finished reading the manuscript I was bereft to be separated from the characters until the next installment.)

Valerie PierceValerie Pierce

Valerie Pierce, Director – Retail Marketing & Creative Services


Valerie Pierce is a passionate book lover who is dedicated to helping educators, independent booksellers, and readers discover extraordinary authors and stories. As the Director of Retail Marketing and Creative Services at Sourcebooks, Valerie has spent the past ten years leading the Sourcebooks marketing team, tripling the size of the retail marketing staff, creating and executing library and Indie bookstore marketing strategies, relaunching imprints, and managing title plans across all imprints. She has worked on bestsellers, Indie Next Picks, and LibraryReads Picks such as The Book Woman of Troublesome Creek, The Last Flight, The Other Einstein, I’m Not Dying with You Tonight, Me and White Supremacy, and The Radium Girls. Before joining Sourcebooks she received her Master’s in Publishing Studies degree from the University of Stirling in Scotland, and she worked on the publishing team at Allen Press. When she is not promoting books, Valerie can most likely be found reading them.

Favorite Sourcebooks title: The Radium Girls by Kate Moore and Max the Brave by Ed Vere. I incorporated part of the text of Max the Brave into my wedding ceremony as part of my vows to my stepdaughter. That book has a very special place in my heart!  

Favorite Book Tipsy refreshment: Gin buck in the summer, hard cider with Fireball whisky in the winter.  

BrocheAroe FabianBrocheAroe Fabian

BrocheAroe Fabian, Marketing Manager


BrocheAroe Fabian (Broche /bruh-kuh/ for short) has in the book industry for over 15 years. As Marketing Manager, she brings retail marketing opportunities to independent bookstores, such as preorder campaigns, book club SWAG, and author events. She is passionate about diversity, equity, inclusion, justice, and representation in books, bookselling, and publishing. An industry advocate for nontraditional bookstore models, she is also the owner of River Dog Book Co., a location-independent bookstore she opened in 2018. She, her wife, and her bookstore are currently based in Wisconsin.

Favorite Sourcebooks title: The entire Corinna Chapman cozy mystery/romance series by Kerry Greenwood, starting with Earthly Delights! I reread all seven books at least once a year.

Favorite Book Tipsy refreshment: A London Mule (with Bombay Sapphire Gin or Seedlip Grove 42 if I’m making it non-alcoholic)

Please don’t hesitate to get in touch if you have questions about opening an account, placing an order, preorder campaigns, book clubs, author events, or anything else! We would love to hear from you.

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